tag:blogger.com,1999:blog-8136910282234144463.post5438078956665405490..comments2023-11-02T04:13:12.187-07:00Comments on extrovertic: What Would David Ogilvy Do?Extrovertichttp://www.blogger.com/profile/15131922523168278082noreply@blogger.comBlogger3125tag:blogger.com,1999:blog-8136910282234144463.post-10292026588669508402010-11-01T08:44:44.478-07:002010-11-01T08:44:44.478-07:00i think you hit the nail on the head with the obse...i think you hit the nail on the head with the observation that ogilvy was a consummate salesman, exemplified by his famous 'we sell or else' quote … in this shifting landscape, it's not only the client that needs to transform, it's their messaging partners as well …<br /><br />if the client moves forward and the agency is still attempting communications along the same old lines, well … that won't do to well, will it? evolution must be on both sides of the fence, as it were.<br /><br />i believe david would see that transformation as vital to both halves of the equation, but gently and with great thought put behind it … i don't think ogilvy was impulsive where the agency/client relationship was at stake … but he did always nudge forward. some clients can take a stronger nudging than others, but nudge we must.marinohttp://www.marinogallo.comnoreply@blogger.comtag:blogger.com,1999:blog-8136910282234144463.post-53451594306312024722010-10-24T11:54:47.292-07:002010-10-24T11:54:47.292-07:00I believe David Ogilvy would've adapted Darwin...I believe David Ogilvy would've adapted Darwin's work and vamped something to the effect of: “It is not the strongest of the agencies that survives, nor the most intelligent that survives. It is the one that is the most adaptable to change.”BrittleBonesBoomerhttps://www.blogger.com/profile/17464940940457421934noreply@blogger.comtag:blogger.com,1999:blog-8136910282234144463.post-47769867302399185782010-10-24T09:37:24.903-07:002010-10-24T09:37:24.903-07:00What would Ogilvy make of today's marketing wo...What would Ogilvy make of today's marketing world? The idealist in me says that hopefully he would re-quote his own words:<br /><br /><i>Never write an advertisement which you wouldn't want your family to read. You wouldn't tell lies to your own wife. Don't tell them to mine</i>.<br />~ David Ogilvy<br /><br />Just sayin'...JargonTalkhttps://www.blogger.com/profile/00175462071956276019noreply@blogger.com