Saturday, October 24, 2009

Ashton, Ellen and the Nation of Facebook

Perhaps you've already seen the terrific video for Erik Qualman's book "Socialnomics." If not, you should. It cites some truly mind-boggling data (all verified) to prove that social media is revolutionizing the way we communicate, thus providing a powerful new channel for marketers to engage customers in a more conversational and efficient way. It's a terrific tool for anyone who wants to spread the word about the incredible potential of this still evolving medium.

And fortunately for you, oh lucky reader, I've not only attached the video (below), but also cherry-picked and commented on some of my favorite examples for those of you with ADHD:

• With its current population of more than 300 million, the nation of Facebook would be the fourth-largest in the world (right behind the U.S.A.). I'm guessing it would also be the most opinionated nation in the world.

• Social media has overtaken pornography as the most popular activity on the Internet. In other words, more and more users are replacing one form of online intercourse with another.

• One out of every eight couples who married in the U.S. last year met through social media. No data yet on how many of those couples are straying through social media.

• Between them, Ashton Kutcher and Ellen Degeneres have more Twitter followers than the population of Ireland, Norway, or Panama. Imagine if Ashton and Ellen airlifted this army into Tora Bora.

• The fastest growing segment on Facebook is 55-65 year-old females. Go Cougars!

There are many more such eye-opening facts in the video, presented in a graphically simple, yet exciting way. It should be seen by every prospective client. More importantly, it should be circulated internally at every client's headquarters, where those who propose new thinking often have a steep hill to climb.

– Mark

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