Friday, January 21, 2011

An Extrovert Goes Mobile

On Wednesday, The Business Development Institute held a program, "Mobile Healthcare Communications: Case Studies & Roundtables," at The Graduate Center of the City University of New York.

We asked Supervising Account Extrovert, Jared Shechtman (shown above), to attend and report back to us. The following is his recap, verbatim.

Hope you find it as helpful and enjoyable as we did:

From: Jared Shechtman 

Sent: Wednesday, January 19, 2011 11:45 PM

To: Extrovertic DL

Subject: Recap: Mobile Healthcare Communications at BDI

Hi All -

I had the opportunity this morning to sit in on Mobile Healthcare Communications Case Studies and wanted to pass along some of the learnings.

First observation: the number of people who stare at their mobile devices throughout a mobile healthcare conference is astounding.

Key learnings/notes:

• Protonix just launched a mobile co-pay program allowing patients to text to enroll and receive a mobile based coupon for fulfillment in addition to the ability to opt in for adherence program features.
• Pfizer Australia has launched an app that indicates pet friendly locations (restaurants, beaches, etc.) 

      – A non app version is also available on:
• Pfizer's mobile traffic has increased x4 since last year and is expected to double again by Q3
• A mobile friendly version of launched yesterday
      – Consider mobile using when building all websites, this is an excellent example of online best practices
• Pfizer goals for mobile are to increase visibility, traffic, awareness and to optimize their site
• It was noted that at present Pfizer has been very Apple focused (iPhone apps only) but that will be changing in the near future
      – Being mobile platform agnostic is important as Android continues to increase share. Mobile is moving so quickly new data is coming out almost daily!
• One of the most important keys to any mobile / social push is that applications/assets need support via media and other drivers
• 96% of gen Y (tomorrows customers) are on social networks
• RipRoad in association with Mount Sinai presented a case study on a text based Q&A forum for teenagers that has proven to be highly successful
      – Concept could be applied to a nurse help line offering
• Overall takeaway: Mobile/social will quickly not be thought of as completely separate specialities but will become a standard part of the mix

Lastly, this conference shamed me into finally signing up for Twitter, follow my adventures at JaredS81



While we're at it, my Twitter address is MDrossman and Dorothy's is Extrovertic. Hope to hear from you soon!

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