Friday, May 13, 2011

Unmasking an Extrovertic Hero

Last night, a number of  us at Extrovertic had the privilege of attending the Cielo Latino "Unmask AIDs" gala in support of the Latin Commission on AIDs, for which we were a sponsor.

It was an incredible night. The food was superb (the event was held at Cipriani Wall Street).

The crowd, extremely diverse and primed for a wonderful evening.

The presenters, top rate. (Rosie Perez was as hysterically raunchy as she was passionate about the night's cause.)

But Rosie wasn't the only person whose dedication to the evening's success was palpable.

Our Digital Creative Extrovert, Russell Wakelin (above left), was our personal master of ceremonies. Russ has sat, for the past few years, on the commission's board, and serves as Creative Director for the annual event. It's something he cares about deeply and it shows.

It quickly became clear that he was as much a part of the fabric of the evening as the red carpet we all got to pose on before entering the building. (Guillermo Chacon, the President of the Commission, greeted Russ – and the rest of us – with open arms for the paparazzi. Mr. Chacone also saluted Russ 
warmly from the podium during his opening remarks.)

And for good reason. Russ did terrific job, which was no surprise to us. He helped make the evening extremely powerful and memorable.
And his colleagues extremely proud. 

Russ showed the rest of the world why our Extroverts are truly something special.


1 comment:

  1. He's a good man using his terrific talent for a great cause. Thanks for reminding us why we're in this part of the business, Russell.