By now you've probably heard about those two fun-loving Dominos workers who filmed themselves playfully putting cheese up a nostril or two before adding it to a sandwich, using a dishwashing sponge where the sun don't shine and generally just having a good ol' time with various bodily orifices, fluids and gasses as they prepared one tasty meal after another for their valued customers. Then, as if to bring new meaning to the term "viral video", they brilliantly posted their doings for all to see on YouTube.
Well, it wasn't long before a few viewers contacted Dominos, who quickly responded by firing the workers, pressing charges against them (tampering with food is a felony), and putting out a response video.
And where did Dominos post its video? On YouTube, of course. It put the good news right where the bad news was discovered. Then it quickly got the word out on Twitter, where negative sentiment was spreading like wildfire.
There's a lesson to be learned here and Dominos sets a great example: Companies today need to pay close attention to how they are being portrayed on social media sites. Not only will this help them to respond quickly as Dominos did when their brand is demeaned or maligned, but it'll give them a way to really understand how their consumer base feels about them.
In this case, it was learned that most customers don't want anything extra on their pizza.