Saturday, April 25, 2009
When Is Social Media No Longer Social Media?
We had a great discussion yesterday with a prospective client who raised a few interesting questions:
If social media is all about authenticity and transparency, can a campaign have a promotional component to it?
Can it be augmented with other media or must it rely strictly on existing peer to peer channels?
Or are these things anathema to the very notion of social media?
I know through my experience in direct marketing that there are those who are almost Taliban-like in their insistence that a creative idea only gets in the way of the offer. That there simply is no room for creativity in D.M. (To put it gently, I am not a fan of this approach.)
Might there be a similar philosophical disparity when it comes to the purity of social media?
Curious to hear your thoughts.