Harry Potter and the Chamber of Tweeting

I was browsing the net the other day, thinking about the new movie, The Social Network (which I just saw, by the way, and it’s GREAT), when I happened upon an article that mapped out what Harry Potter’s foray into social media would look like.

One element that The Social Network stressed was the timeliness of Facebook and how nowadays, we all want something that connects us to each-other in a digital setting. It would seem that the world of Harry Potter would be exempt from this desire for intense connectivity. Wizards do, after all, have slightly bigger fish to fry, what with the Dementors kissing and Ogres plundering. In spite of the very Muggle-like nature of the online social network, our favorite four-eyed wizard has, at long last, entered the world of FACEBOOK!

Ok…so Harry has actually been online, having his life tweeted away for quite some time now. But not until recently did an exploratory into what a real-life Harry Potter Facebook page, Youtube account, or Twitter stream would look like, actually exist. Thank you New York Magazine for showing us what Harry would have to say if he were to write posts, update his status, Foursquare himself and “friend“ others. The results are entertaining to say the least, and confirm the fact that if you are not engaged in social media, you’re missing out. 

(My personal favorites are Dobby’s comments. Take a look for yourself!)

And while these parodies offer a few laughs, they also inadvertently demonstrate how a brand can carry it's message and tone across multiple social media channels in a consistent and engaging way.

Enjoy.

-Jamie