Saturday, October 2, 2010

What Makes a Viral Video Viral?

We've been working on a very cool assignment to drive consumers to educational content through the power of viral videos. 

In order to make our viral videos as viral as possible (meaning irresistible for people to pass around to each other), we've spent a lot of time analyzing the most successfully viral videos of all time.

We've watched everything from the "The Evolution of Dance," to "David After Dentist."  From "Charlie Bit My Finger...Again!" to "Charlie the Unicorn." 

We found that the most viral videos share a few common qualities: They are either obnoxious and annoying (see "The Annoying Orange") or bordering on "naughty" in terms of scatological or sexual innuendo. It seems adolescent humor appeals to more than just adolescents.
Wired Magazine
But these are just my thoughts and observations. I'd love to know what you think makes a great viral video and see some of your favorite examples!


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1 comment:

  1. Last summer was a sensational season for viral videos, including those that you already mentioned. In addition there were those relating to the Jersey Shore TV series, the new GEICO Commercial with the pig hanging out of the SUV, more Chupacabra and Bigfoot sightings, Sarah Palin dubs, and of course those incredibly annoying ones from the Olympics with the people blowing those monotone Vuvuzela horns.

    The worst? It's a toss up between the (very popular) GEICO pig and the Vuvuzela horns.

    The best? Another from GEICO, the one with R. Lee Ermey that asks: "Does a former Drill Sergeant make a terrible therapist?"

    In any case, you're right on target with this topic.