Monday, March 5, 2012

Acting out for branding’s sake

For those of you who don’t know, the extrovertic offices are populated with very lively, hard-working, sociable, and yes, loud people (we are extroverts after all). Our natural exuberance was put to work by taking 2 days to turn strategic, creative, and account resources loose.

The motivation for this mayhem? Designing extrovertic.  

The goal of this project was to redesign the agency to offer a uniquely extrovertic level of service to our clients, and to create a brief for rebranding the agency to better reflect the way we work, communicate, and to explain why we exist. To develop our ideas, we broke into multiple teams. Each was named for different masters of design: 
   ·     Milton Glaser
      o   Famous for designing the “I Love NY” logo
   ·      Jonathan Ive
      o   Famous for his iconic designs at Apple
   ·      Charles and Ray Eames
      o   Famous for their amazing designs and comfortable furniture

The motivation behind naming each team after a famous designer was to get us thinking about elegant yet innovative solutions. Employing a design mentality means going deep into understanding how something should work and then ensuring that its ultimate aesthetic serves a true purpose. Ultimately, we didn’t want extrovertic to merely look different, we wanted to be different. In our small groups, we discussed our professional pasts and presents to discern what worked and what didn’t. Topics we brainstormed included:

   ·      How do you make a lasting impact on a client during and after a pitch?
   ·      What is the extrovertic client journey?
   ·      What makes an agency a fun place to work at?

Lastly, each team presented their findings to the agency as a whole. In true extrovertic style, some of the presentations deviated from the PowerPoint norm— some groups even showed off their acting prowess by presenting their findings in hysterically funny skits.

And the result?

With a deeper understanding of what we stand for and how we work, we developed new agency branding and updated our website (see last week’s blog post). To get a better idea of how it has changed our work and work environment, you can keep reading our blog, or better yet, become a client or extrovert and see for yourself!


1 comment:

  1. But one thing that won't change is our love of coffee, right? (Noticed there's three cups of coffee, one Diet Coke and a mysterious beverage in a water bottle in the above photo.)