At extrovertic, we embrace
an analog method of developing new ideas. We look outside the old
tool box of the traditional, expected pharma world for business
communication solutions and tactics from any industry, and it seems that my car
hobby is a nicely
tuned analog.
Taking a rickety heap from
an idea to a coveted cruiser involves 3 things:
• a
perspective on the collector-car market
• a
vision of completion
• a
plan and method for getting the job done
Huh. Those sound a lot like:
•
research
•
strategy
•
concepting and execution
And those are a lot like
what I do in my day job.
There is also a shared goal
to both restoration and communication: to create an emotional
connection. When there’s an emotional connection, you know you’ve motivated
somebody. This motivation might be creating an interest to buy the car or, in
pharma, it might be getting a person
to ask their doctor about a certain treatment.
Another common component is
function. A beautiful car that does not function is just paint on steel, and a beautiful
printed piece that does not motivate is just ink
on paper or code
online. See? I knew there was a reason that both automobiles and communication materials are referred to as
vehicles.
So, moving forward, I’ll
continue to hop
up vis aids and refine roadsters knowing that one process very often
benefits the other.
-Tom
No comments:
Post a Comment